Skin Packaging Market Driven by Rise in Average Disposable Income in Developing Countries

Skin packaging is a type of paperboard packing, where the product is placed between a piece of paperboard and thin sheet of plastic. The printed paperboard commonly consists of heat-sealing coating. The plastic that is mostly used is LDPE, PVC, etc. It is one of the rapidly growing segments of the packaging industry. Skin packaging is widely used in institutional and consumer products and industrial applications to market, protect, and distribute a wide variety of products. Demand for skin packaging has increased in the past few years, led by various innovations and changing trends in the packaging industry. The fastest-growing product type is non-carded skin packaging. Plastic film is anticipated to be the fastest-growing material segment of the skin packaging market.


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Skin packaging is extensively used in food, consumer goods, and industrial goods. The utility of skin packaging arises from properties of sealing and strength. Skin packaging accounts for major share of the food sector in the past decade. Skin packaging is used in the packaging of foods, fresh produces, electronic products, electrical components, tools, and spare parts. The skin packaging value chain comprises raw material suppliers, manufacturers, distribution and supply channels, and applications.


Global Skin Packaging Market: Trends and Opportunities


Rise in average disposable income in developing countries coupled with increasing consumer demand and growth in the food industry is fueling growth of the skin packaging market. Various factors hindering growth of the skin packaging market are stringent rules and regulations, increasing environmental concerns, and growing number of substitutes.


Factors such as rise in global manufacturing activities, growing middle class population, rising consumption of meat products, and changing lifestyles in emerging countries such as India and China have increased the need for packaged products. This, in turn, has driven demand for skin packaging as it is required to distinguish the product, protect the product from contamination during handling, offer high visibility, transport through the supply chain, and store without damage.


Global Skin Packaging Market: Regional Outlook


In terms of revenue, Asia Pacific accounted for major share of the market, followed by Europe and North America in 2014. The skin packaging market in developing countries such as China and India are projected to grow at a higher rate from 2015 to 2023. China is estimated to grow faster than any other country due to increase in food consumption, rapid urbanization, and strong economic growth.


Global Skin Packaging Market: Competitive Landscape


Companies in the global skin packaging market are well-established, thus making it difficult for new companies to enter the market. Consumers prefer products from established players rather than new ones. The skin packaging market faces stiff competition due to the presence of a large number of both big and small firms. Mergers and acquisitions, new product launches, and partnerships and expansions are key policies adopted by companies to boost growth in the market.


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Key players in the market have strong distribution networks across the world as well as the economic strength to sustain them. The same cannot be said about new entrants in the market. It is essential to have a strong distribution channel for the skin packaging market to enable timely delivery of the product to customers whenever needed, as well as adhere to all rules and regulations laid down by various regulatory bodies.


Global Skin Packaging Market: Leading Players


Key players in the skin packaging market include E.I. DuPont De Nemours and Company, Linpac Packaging Limited, Sealed Air Corporation, Bemis Company, Inc., Clondalkin Group Holdings B.V., Display Pack Inc., The DOW Chemical Company, G. Mondini SPA, Berry Plastics Group, Inc. and Westrock Company. Several skin packaging manufacturers operate across the globe.


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